ABOUT US

ABOUT US

About Nader & Ebrahim Group
Nader & Ebrahim s/o Hassan Co. W.L.L. (NEH) was formed more than a quarter of a century ago with a clear business vision. It is now a key trading and investment group with operations spanning six continents. Founders, Mr. Nader Rajab and Mr. Ebrahim Al Ameer came together with a firm determination to achieve customer satisfaction, increased productivity and consistent profitability. Their plans "to go beyond the familiar landscape", "always expand one’s horizons" and "never solely rely on the tried-and-tested" have remained cornerstones of NEH’s operations since its inception in 1978. Today, this has enabled NEH to emerge as a leader in a diverse range of activities from trading, leisure, retail, computer solutions, electronics, real estate and many more. Most importantly, this plan has inspired NEH to penetrate global markets with strength and expertise gained by their success in Bahrain and the Gulf. The story of the fruits and vegetables trading company that slowly evolved into the NEH Group, however, has modest beginnings. Between 1978 and 1985, its main focus was the Bahraini market where it traded fresh fruits and vegetables to a growing and appreciative customer base. 

About Lebanon Trade Centre
Nader & Ebrahim Group has its roots leading back to the 70’s. The group has started with the business of fresh fruits and vegetables in a regional level. Seeing the potential of the market, NEH moved to countries like Philippines and other Asian countries and procured products of high standards in terms of packing and quality. Dana, Delmon and Diamond are the well-known Banana brands imported by NEH. The operations including procuring the products at affordable prices, better quality and timely delivery to the outlet and selling them in maximum fresh conditions with well regulated climatic condition (temperature regulated automatically). Lebanon Trade Centre’s (LTC) opening in 2003 marked NEH Group’s debut in the retail sector, immediately proving to be a resounding success. In a very short time, the supermarket gained a large number of loyal customers who choose to shop at the Lebanon Trade Centre’s spacious premises in Isa Town. Serving fresh fruits, vegetables, frozen food, canned and dried foodstuffs and household items, Lebanon Trade Centre meets the demands of discriminating shoppers who look for quality products and services that are not only affordable, but provide benchmarks for excellence as well. With the support of more than 100 trained staffs and a state-of-the-art infrastructure in place, Lebanon Trade Centre is able to monitor customer preferences and look for new ways to satisfy demands. The operations including procuring the products at affordable prices, better quality and timely delivery to the outlet and selling them in maximum fresh conditions with well regulated climatic condition (temperature regulated automatically).